Business owners are rightly curious about AI’s potential. It’s efficient, tireless, and increasingly skilled at producing decent first drafts. But what AI can’t do — and won’t be able to do anytime soon — is create meaning. That’s where creatives come in.
AI is here. It’s not a trend, and it’s not going away. Understandably, many graphic designers feel uneasy about it— some even fear being replaced. But that fear, while human, doesn’t reflect the actual opportunity in front of us.