Business owners are rightly curious about AI’s potential. It’s efficient, tireless, and increasingly skilled at producing decent first drafts. But what AI can’t do — and won’t be able to do anytime soon — is create meaning. That’s where creatives come in.
Creative Directors aren’t just for agencies or global brands. They serve a practical, often overlooked function for individuals, studios, and small teams: they help creative work live up to its purpose.
AI is here. It’s not a trend, and it’s not going away. Understandably, many graphic designers feel uneasy about it— some even fear being replaced. But that fear, while human, doesn’t reflect the actual opportunity in front of us.
Creative work thrives on clarity. When you ask a designer to create something for you— whether it’s a brand identity,…
Many designers fall into the trap of thinking, Once I perfect my resume and portfolio, I can start applying for…
Email feels like it should be a tool, but for most of us, it’s a constant distraction. Every unread message…
From a business perspective, assigning tasks to employees without the right training is a liability. Just as you wouldn’t expect a marketing manager to code a website, you shouldn’t expect a graphic designer to develop workflows, write copy, or manage vendor contracts.
The ability to focus deeply is becoming rare. Constant notifications, the pressure to multitask, and an always-on work culture make…
Originality in graphic design isn’t about being different for the sake of it— it’s about developing a voice that is…
Giving thoughtful feedback on graphic design requires a blend of clarity, kindness, and respect for the creative process.